![]() What is better in TikTok, a personal or business account? Engagementįor engagement rate, (sum of interactions/visits x 100), it is observed that personal accounts obtain, on average, one percent more engagement per video than business accounts. Although the average length of videos is the same, about 34 seconds. ![]() The average number of video views for personal accounts is 30,145 as opposed to an average of 17,563 for business accounts. Regarding video views, we also see that the balance tips. When it comes to consistency, we also observed that personal accounts (usually professional content creators) published 3 or more videos per week for a long period of time than business accounts. ![]() Personal accounts take the lead with 4 weekly videos, which would make a difference of 1 for weekly videos. For personal accounts, we are talking an average of 16.12 videos per month compared to 13.40 videos for business accounts, which is about 17% more.īoth data are very close since combined, the two types of accounts exceed the frequency of at least 3 videos per week. On average, personal accounts publish more videos per month than business accounts. Let’s see if there are differences based on the analysis. Therefore, from creators to personal brands. Of course, taking into account that when we talk about “personal” accounts, these users still treat their accounts as professional platforms for their business. Here is the data in the comparison of personal accounts and business accounts. The question before creating an account is always: Do I create a personal or business TikTok account? TikTok with Metricool Differences and Analysis of Personal vs.
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